To say that the last few years have been rough would be an understatement. The reality is though, that it is going to get a lot worse. Companies and organizations that went through (or worse) were started in the 90’s got a little spoiled. People would pay for stupid, worthless crap. Especially when it comes to B2B sales. Instead of trying to buy a quality product or service that would move a company forward, employees of the buyer’s just tried to spend money to make themselves look like they were working and contributing.
The truly sad thing is that it worked. You had companies who provided a bucket of crap selling to companies who could buy a bucket of crap and still continue to make profit. People spent freely and the bucket of crap continued to sell.
